I build digital growth engines

17 years building websites and digital products, today Co-Founder of Otlaat. I share what I have learned about growth, SEO, automation and AI with anyone building something.

Follow me on LinkedIn Where I can help

Where I can help

Five areas I have worked in hands-on. I share what I tried that worked, and what I tried that failed.

  • Growth

    Turning growth from scattered campaigns into a system: pick the metric that actually matters, build loops that feed themselves, and test fast and cheap. I studied the method at CXL and applied it to a real company on a limited budget.

  • Programmatic SEO in Arabic

    Building hundreds of useful pages from data instead of writing articles one by one, including the indexing and canonical mistakes I made and fixed.

  • Showing up in AI answers (AEO)

    People now ask ChatGPT and Claude before Google. How to make your brand the answer, from content structure to MCP servers.

  • Automation and AI in sales

    WhatsApp, n8n, Telegram bots, and the Claude and OpenAI APIs. Where automation really pays off, and where a human has to stay.

  • Building a digital product from zero

    From an idea to a published site that earns traffic, with a small team or alone, using today's tools: Next.js, Supabase, Cloudflare and AI-assisted coding.

Story

I left a 15-year IT career in the Saudi energy sector to sell holidays.

On paper it made no sense. A stable job in one of the strongest sectors in the Kingdom, traded for a startup in a market that shifts every season. But I had been building websites for 17 years, I could see a decade of growth ahead for Saudi tourism, and very few people understood both the technology and the travel business.

Today I lead technology, growth and operations at Otlaat, with a team of more than 20 and annual travel volume above SAR 50 million. Alongside it I never stopped building my own projects, because the fastest way I learn something new is to build it.

My method does not change. Start from the customer's question, build an answer they can find on Google or inside an AI assistant, and get them to a conversation with a human in as few steps as possible. Automate the rest.

Writing now

I document what I learned from building, not from theory. Both books are in Arabic.

  • How to get your brand into AI answers

    A practical Arabic book on AEO: one page, one idea, one visual.

    In progress

  • My method for building sites and digital products

    The steps I follow from an idea to a published site that earns traffic.

    In progress

Let's talk

Have a question about growth, SEO or automation? Building something and want the view of someone who tried it first? Message me. Investors and conference organisers are welcome too.

Message me on LinkedIn hello@khaledalhrbi.com